Mozilla adds anti tracking in Firefox 65

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Mozilla has unveiled new anti tracking policies and redesigned privacy controls with the release of Firefox 65. Mozilla announced a new set of redesigned controls for the Content Blocking section, where users can choose their desired level of privacy protection. Mozilla's Firefox 65 release come with the new redesigned privacy controls to make good on it's anti-tracking promise. These steps makes good on Mozilla's long standing initiative toward anti tracking measures, a goal that it originally outlined in August.

In a statement issues by Nick Nguyen, vie president of Firefox division at Mozilla, "We’ve always made privacy for our users a priority, and we saw the appetite for more privacy-focused features that protect our users' data and put them in control." Nick also stated that “we knew it was a no-brainer for us to meet this need. It's one of the reasons we broadened our approach to anti-tracking.”


The new Content Blocking controls enables the block known trackers in Private Mode for the default setting. In the future, this setting will also block third party tracking cookies. Users can also choose a strict setting that blocks all known trackers by Firefox in all windows or select a custom setting that allows users to pick and choose which trackers and cookies they would like to block.

Mozilla also lifted the curtain on a new Security / Anti-Tracking policy that describes the online tracking practices that Mozilla believes should be blocked by default by web browsers. This new policy should curtail tracking techniques used to build profiles of users' browsing activity. The policy outlines tracking practices that users can't control. Firefox may apply technical restrictions to the parties found using each of these techniques. The policy breaks down the types of tracking that Mozilla plans to block or has already blocked as part of its anti tracking initiative. This includes cross-site tracking with cookies, or URL parameter-based tracking. It also covers unintended identification techniques like browser fingerprinting, which can identify users over time, track them across websites and store data in their servers to build an advertising profile of them.

The newest privacy step comes from an announcement Mozilla made back in August regarding plans to release a slew of key initiatives aimed at anti tracking efforts in Firefox. According to Nick, “This is about more than protecting users — it's about giving them a voice. Some sites will continue to want user data in exchange for content, but now they will have to ask for it, a positive change for people who up until now had no idea of the value exchange they were asked to make.” In October, Firefox released an enhanced tracking protection feature, which gave users the option to block cookies and storage access from third-party trackers. The feature was enabled by default. The company's stand against tracking techniques like super cookies and browser fingerprinting have been praised by security engineers and researchers.