The Power of Color
Color can speak, as powerful as language. Color can set the basic tone, mood, connotation and conception of a brand or a product. Research done by CCICOLOR states that users only take 90 seconds to estimate products online, and between 62% and 90% of the judgment of their initial view is upon the color scheme. The right choice of colors can lead user to read information better. It can increase usability, such as call-to-actions, enhance navigation, stimulate intuitive interactions, satisfy aesthetic needs and visual solutions. In all, to create clear and harmonious style that meets users' needs. The visual appeal of a product is the key factor influencing consumers' decisions. Research from QuickSprout indicates that 90% of all product assessments have to do with color. Nowadays, many companies take Colors, especially color in UI design, as one of their marketing strategy.
Different color conveys different meanings and senses. Using it wisely means we need to hit the 5 “rights”: choose the right color, at the right time, in a right usage pattern, with the right users, and target the right goals.
According the research, blue is the top color that women and men both like. Blue is like everywhere, in nature, in sites, in clothes, etc. Blue is a safe color that can cultivate user's trust and be accepted. If you have no better choice, just use blue.
We can't walk away from color combinations completely when doing UI interface design. Avoid chaos and color overload. There are two principles. The first int 6:3:1 rule. The 60% + 30% + 10% principle is the best proportion to reach balance among colors. This criteria works by cultivating a balanced, neat, harmonious interface that is pleasing to the users. Also, it can ease users' eye to move comfortably from one point to the next. To avoid chaos and keep balance in the color scheme, don't use more than 3 primary colors.
Use color in UI design wisely to create a gorgeous UI interface, Creating gorgeous UI interfaces is never the final destination. Creating a great user experience can make users' life easier. Designer should always remember that the interface should be highly usable and clear. What can do and what can't in user-centered should always carry weight.